move click move: Commercial Stuff

To Build a House

1987, 9:06

To Build A House, created for Steelcase, the film positions the company as a resource for clients. Animated with cut-out and cel animation.

Film by Deanna Morse and Rose Rosely. Sound by Billy Vits and Fred Baker. Assistants: Heidi Mau, Jane DeKoven, Greg Cornell.

Storyboard Animatic

Image Gallery

Animation technique: replacement cut-outs

Animation technique: replacement cut-outs

Each piece is shot for one or two frames.

Each piece is shot for one or two frames.

Our cast

Our cast

A two-legged walk cycle

A two-legged walk cycle

A four-legged walk cycle

A four-legged walk cycle

Here she is dressing up.

Here she is dressing up.

Some people assumed the dog was male, and were surprised by the bikini.

Some people assumed the dog was male, and were surprised by the bikini.

We left it in as a joke for them.

We left it in as a joke for them.

The robe falls to the floor.

The robe falls to the floor.

Early concept notes

Early concept notes

Outline for overall structure

Outline for overall structure

Early storyboard sketches

Early storyboard sketches

These rough sketches helped us build the visual structure.

These rough sketches helped us build the visual structure.

Treatment presented to client

Treatment presented to client

Storyboard proposal: color samples

Storyboard proposal: color samples

One panel of formal storyboard

One panel of formal storyboard

Some scenes had few parts...

Some scenes had few parts...

some had more,

some had more,

some had a lot.

some had a lot.

Shortcut: main characters had interchangeable features.

Shortcut: main characters had interchangeable features.

At the end: construction success.

At the end: construction success.